The Vinchio-Vaglio Serra Winery Cooperative was born on the 19th of February 1959 from the will of 19 wine growers who saw the opportunity to increase the financial renumeration of Barbera grapes thus guaranteeing the future of their companies and land. In that same year, the members started to provide grapes grown mostly in the Vinchio-Vaglio Serra and Nizza areas to the Cooperative Winery.
Now able to assume an even more central role in the regional economy, the winery decided to stimulate production by asking the members for their entire grape harvest. The increase in the mass of grapes pushed the winery to increase its capacity that in 1964 grew from 20,000 hl to 27,000 hl. As the volume increased, so did the quality because often the best Barbera grapes are produced in that 35% managed by the wine growers.
The dividend reform dates back to the 1970s when the Cooperative Winery encouraged improvement by giving premium for each sugary grade above average.
The wine growers put more attention on the agronomic phase so the Cooperative Winery increased its capacity again to 35,000 hl. In the 1980s, the winery engaged the difficult challenge to modernize its facilities and practices to make better wine from the better quality grapes. The vines are the central element in their new philosophy. They distinguished between the vineyards according to the quality of their grapes, selected the products and gave different personalities to each label. The Vigne Vecchie project was born in this climate. The old vineyards became a heritage to preserve from which to collect grapes and produce wines able to express Barbera in all its potential. The Vingne Vecchie Barbera d’Asti DOCG resulted from this and since 1987, represents the Vinchio-Vaglio Serra Winery to the world.